Founders, Inc

Websites

The brand and website for Founders, Inc. — the identity and the marketing surface.

Website — f.inc

Hand-drawn sketch working out the homepage logic — app/web split, yes/no flow, and a rough layout of stacked cards
Where it started — sketching the homepage logic on paper.
Low-fidelity wireframe of the homepage with f inc wordmark, portfolio/community/stories/about nav, apply, and a row of overlapping cards
Low-fi wireframe — nav, the overlapping card row, structure.
Final Founders, Inc. homepage — '42,000 sq ft for the wildly ambitious' headline over a line-drawn Fort Mason campus, scattered Polaroid photos
Shipped — the Fort Mason campus, Polaroids, the headline.

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